Meet Joan
Joan Sotkin knows how to create prosperity-from the inside out. After years of struggling financially, Joan found her calling at age sixty when her Web site ProsperityPlace.com became an Internet sensation. Her dynamic personality and holistic approach to achieving financial comfort have made her a sought-after prosperity guide, speaker, and workshop leader. Her thirty years of research into the connection between emotions and money blazes a pathway to prosperity through personal growth rather than quick fixes.
Joan received her BA in English from Rutgers University and subsequently, after brief stints as a schoolteacher and salesperson, worked in radio, producing several successful Los Angeles-based shows and becoming a popular guest in her own right. In 1983, while living in Orange County, California, she established a retail business, Joan’s Crystals, selling her personal line of stones in over 600 outlets and through a mail-order catalog. Despite its initial success as the first business of its kind in the healing community, Joan’s Crystals went bankrupt, prompting Joan to explore the connection between her emotional and financial states. With her newfound wisdom, she went on to develop Build Your Business, Inc., a company that provided information to first-time business owners.
In 1996, Joan moved to Santa Fe, New Mexico, where she established a Web site development company and published a popular e-zine called The E-Commerce Advisor. In 2000, she decided to focus on ProsperityPlace.com and her financial healing work.
Joan’s award-winning book, Build Your Money Muscles: Nine Simple Exercises for Improving Your Relationship with Money was published in 2006 and serves as a guide for thousands of readers seeking financial comfort. Joan’s other books include Starting Your Own Business, Nourish Yourself for Health & Happiness, and Prosperity Is an Inside Job. Although she no longer produces new episodes, her podcast, The Prosperity Show, still serves a growing audience.

