who are you?

Are Your Goals Congruent with Your Persona?

I’m sometimes amazed at how many people tell me that they want to earn $10,000 a month. That’s the figure that I often get in response to my question about how much it would take to make them comfortable.

For a person making $4,000 or $5,000 a month, $10,000 is a big leap. And it’s not only the amount that matters, but what it takes in terms of attitude, effort, and ability in order to net $10,000 a month.

Theoretically, anyone can earn whatever they set their mind to. However, not everyone has the ability and ambition to make it happen.

I have been watching the CBS program Undercover Boss where the CEO of a large company goes undercover and joins a team of workers at the company. It’s not unusual for the CEO to fail at assigned tasks. Last week the CEO of GSI Commerce got fired for his lack of ability. Continue reading

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