Recently someone asked me why I didn’t include fear in my book Build Your Money Muscles as one of the basic emotions that people act out through their money. I explained that fear is the cover-up emotion, the emotion that people default to when they are unsure of themselves and their future.

Fear is often used as an excuse for not moving forward. Yet those who are willing to work through their fear and risk what might seem like failure are the people who are most successful.

Fear in the Current Economy

There’s no doubt about the fact that we are living in uncertain times. The recession, unemployment, foreclosures,
lack of available credit, and debt problems in Europe all add to an environment of uncertainty.

Even though large companies are earning healthy profits, the uncertainty is keeping them from adding jobs or making big investments. Instead of hiring people, companies are buying machines that allow them to replace people. Continue reading →