I was trying to figure out why so many more people have been asking me to help create an effective online presence rather than doing the kind of one-to-one coaching I had been doing for a long time.

It finally dawned on me that two things could be at play. First of all, a lot of people have already worked through some of the core emotional issues that had been playing out through their money. That’s a good thing.

Secondly, with the economic downturn, perhaps priorities have changed.

When everything was moving along and people were focused on getting rich, they wanted to know what was keeping them from moving beyond their habitual earning levels. Examining the emotions keeping them stuck was appropriate.

Now the priority, for many, has shifted from getting rich to survival — how to make the best with what they have and how they can protect themselves from a downturn during these uncertain times. This requires examing how to earn more without investing a lot in new infrastructure.

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